Create a complete expert press kit for Andrew Fletcher / Digital Gold Boom. Includes: short source bio + long bio, book one-sheet, 5-6 quotable talking points on digital gold/NatGold/tokenization, 3-4 headline-bait angles for journalists, and contact/booking section. Foundation for all outreach.

Build a content engine that takes Digital Gold Boom chapter concepts and spins them into multiple SEO-optimized articles per chapter (targeting long-tail queries around digital gold, NatGold, tokenized gold, gold-backed crypto, etc.). Each article links back to the book/site. Target: 5-10 articles per chapter, 50+ total.

Create expert source accounts on Qwoted, HARO (Help A Reporter Out), SourceBottle, and Terkel. Set up profile with Andrew's bio (former NatBridge CEO, NatGold insider, digital gold authority). Goal: respond to journalist queries with expert commentary and earn backlinks/press mentions.

Set up xurl on server, cron 3x/day (8am/2pm/8pm Bali UTC+8): monitor mentions, keyword searches (digital gold, tokenized gold, gold-backed), top 5 whale accounts. Send digest to Andrew via Telegram with draft replies. Start free tier, track usage, upgrade to Basic (00/mo) if ROI justifies. Andrew creating X dev app now.

Research and pitch Andrew as a guest to 30-50 finance/gold/crypto/tech podcasts. Use Podmatch + MatchMaker.fm + direct pitches. Goal: 6-8 booked appearances over 8 weeks with book promotion integrated naturally.

Draft and publish 2-4 guest articles per month on Medium, LinkedIn, and gold/finance trade publications. Repurpose chapter content into standalone thought-leadership pieces with bio + link back to book.

Create linkable assets on digitalgoldboom.com that journalists and bloggers will cite: comprehensive statistics pages on digital gold trends, tokenization data, market size figures. Include schema.org markup, Chart.js charts. These earn organic backlinks over time.

Compile a database of 100+ target publications, journalists, newsletter authors, and influencers in gold markets, fintech, crypto, and finance. Include contact info, beat/type, and pitch angles. Organize by priority (tier 1 = dream outlets, tier 2 = solid targets, tier 3 = volume plays).

Create customizable outreach templates for: book review requests, expert source pitches (Qwoted/HARO style), guest article pitches, podcast appearance pitches, and newsletter cross-promotion. Each should be easily personalizable per target.